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5 Great Tips for Your Mobile Pet Grooming Website

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As a mobile pet groomer, you work day in and day out to make sure your clients’ pets are taken care of and look great. You take care to keep your business practices safe, and you’ve put in the time and effort to master your craft. Now you have to build a website that will allow you to build your business further.

Making a great website is easier said than done, however. It’s hard to know where to start with so many resources, each claiming to have the perfect formula for a great website. In place of attempting to give you a fail-safe and comprehensive guide to building a guaranteed-to-be-successful website, we’ve put together a few simple tips to get you started in the right direction:

1. Make the Pets the Stars

You don’t need to go crazy with the design of the site. In fact, the simpler the better. What you want is for potential clients to see your work. Feature the pets you’ve worked with often and prominently.

When it comes to colors and designs, at most look to enhance the images of your work, and at the very least, make sure it doesn’t distract from it. If possible, use a good camera to get high-quality images of the pets you groom. If the animals are going to take center stage, you want them looking as nice as possible.

2. Make Sure You Own the Rights to the Images You Use

This seems like a no-brainer, but you may be surprised at how often business owners get dinged for putting content on their site that they have not secured the right to use. No matter how well an image may fit on your site, it’s not worth the risk to use it if you don’t have the rights.

Make sure that your clients give you express written permission to use images of their pets on your website (and social media). It’s not a given that they’ll be okay with seeing their pet on your site, so if you’re planning on taking pictures of your process, they need to know and give their permission.

If you use stock images anywhere on your site, check that you have permission to use them without paying. There are a few free sites that offer high-quality stock images at no cost—we’d recommend using Pexels and Unsplash.

3. Don’t Discount the Value of Good Writing

Even if you don’t consider yourself a great writer, you can likely tell the difference between well-written web copy and poorly written web copy. From more content-heavy items such as blog posts or white papers to sparser assets such as a landing page, the quality of writing on your page drives public perception of your business.

Luckily, you don’t have to be a professional writer to put together passable content. Here are a few tools and tips to use as you write:

  • Take advantage of grammar tools. Grammarly is a free tool you can use that will catch a bit more than the basic spelling and grammar checks that Microsoft Word does.
  • Get others to edit your work, and give them full reign to tear it apart. If you have other employees, run everything you write by them. If you are running your business on your own, reach out to friends or family. Here’s the key: make sure they edit without taking your feelings into account, and make sure that you look at their edits without getting defensive. If you aren’t familiar with the editing process, this can be hard, but it’s worth it.

If you follow these steps and still feel that your writing isn’t up to scratch, consider reaching out to a freelance agency or posting a request to Upwork, where you can set your rates and get a writer to put your project together.

4. Make Sure Your Site Can Be Found

Hopefully, you have good clients who will spread your mobile pet grooming business through word of mouth. Even with this benefit, however, you still need to make sure that people online searching for mobile pet grooming services can find you. This is where search engine optimization (SEO) comes in.

There’s no way to give a deep dive into SEO in this blog post, but we can give you a few basic tips that should help improve your visibility:

  • Do a basic keyword search. SEMRush offers a basic keyword search for free (with a paid option available) that will allow you to see search volume and related keywords for what you’re looking for. Run a search for “Mobile Pet Grooming” or something similar to give yourself an idea of the keywords you should be using.
  • Feature your keywords in the headings of your pages. The way search engine algorithms search the content of your site for keywords changes often, but one rule of thumb you’ll be safe with is to make sure that you feature your most important keywords in the headings of your site.
  • Include your location in your site. This will help you appear when people run a search specifying your region. If you’re in Brooklyn, for example, use the keyword “Brooklyn mobile pet groomer” or “New York City mobile pet groomer.”

Take some time as you build your site to do SEO research—the tips above barely scratch the surface of what you can do. There’s no guarantee that any one step to improve SEO will rocket you to the top of a Google search, but following the tips above will improve your odds.

5. Show Your Pet Grooming Qualifications

Just as a potential client will be interested in seeing the quality of work you do, they’ll want to know that you are qualified to be trusted with their pet.

Find a place on your website where you can prominently display your qualifications. If you have any educational qualifications, include them. If you have great reviews online, display your 5 stars in all their glory.

Another great qualification to include on your website is a badge to show that you’re insured. When you buy a PCI policy, our team can help you add a PCI badge to your website to signal to all clients and potential clients that you’re covered.

In addition to this coverage protecting your business, it also shows clients that you’re a professional and that, if something does go wrong, they have recourse available to them to solve the problem. Especially if they’re bringing you into their homes to groom their pets, the knowledge that you’re a professional is a huge point in your favor.

If you aren’t insured already, you’re in luck. With PCI, you can get mobile pet groomers insurance in 10 minutes or less for just $178 per year. Your business deserves protection, and your clients will want to know that they’re working with a pro. Accomplish both by signing up for a mobile pet grooming insurance policy today!

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Call: 844-520-6990

Email: info@petcareins.com

Terms and Conditons

  • 1) No Purchase Necessary:

    No purchase is necessary to enter or win the contest. Purchasing will not increase your chances of winning the contest.

  • 2) Eligibility:

    The contest is open to legal United States residents who are 18 years of age or older at the time of entry. The contest is only open to those who follow the instructions and enter their name and email address on the website landing page

    https://www.petcareins.com/groomer-to-groomer Employees of Pet Care Insurance, their respective affiliates, contractors, subsidiaries, advertising and promotion agencies and partners, suppliers and their immediate family members and/or those living in the same household of each are not eligible to participate in the contest. The contest is subject to all applicable federal, state and local laws and regulations. Void where prohibited.

  • 3) Agreement To Rules:

    By participating, you agree to be fully unconditionally bound by these rules, and you represent and warrant that you meet the eligibility requirements set forth herein. In addition, you agree to accept the decisions of Pet Care Insurance (PCI), as final and binding as it relates to the content. The contest is subject to all applicable federal, state and local laws.

  • 4) Contest Period:

    Entries will be accepted online starting on or about November 23, 2018 and ending 10:30 AM MST on December 3, 2018. All online entries must be received by December 3, 2018 10:30 AM MST. There will be one winner.

  • 5) How To Enter:

    To enter the contest, one must enter their first name, last name, and email address into the contact form located exclusively on https://www.petcareins.com/groomer-to-groomer. You may enter only once. You may not enter more times than indicated by using multiple email addresses, identities, or devices in an attempt to circumvent the rules. If you use fraudulent methods or otherwise attempt to circumvent the rules, your submission may be removed from eligibility at the sole discretion of Pet Care Insurance (PCI). All disputes will be resolved at the sole discretion of Pet Care Insurance (PCI). In the event the entry collection mechanism suffers a technical failure, Sponsor may elect to randomly select another email subscriber to designate the winner of this giveaway. [Note: If you would like to remove yourself from consideration for this giveaway, please email Pet Care Insurance (PCI) at marketing1@petcareins.com with the subject line “Opt-Out – Attn: Ryan Muir”]

  • 6) Prize:

    here will be 1 (one) winner who will receive 1 (one) Amazon Gift Card. The Approximate retail price of the Amazon Gift Card is = $100 USD. At the discretion of PCI, the gift card may be delivered either electronically or by means of free standard shipping to the United States.PCI reserves the right to substitute an item of equal or greater value if any items listed above are out of stock or otherwise unavailable. Actual/appraised value may differ at the time of prize award. The specifics of the prize shall be solely determined by the Sponsor. No cash or other prize substitution permitted except at Sponsor’s discretion. The prize is non-transferable. Any and all prize related expenses, including without limitation any and all federal, state, and/or local taxes shall be the sole responsibility of the winner. No substitution of a prize or transfer/assignment of a prize to others or request for the cash equivalent by winners is permitted. Acceptance of prize constitutes permission for PCI to use winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

  • 7) Odds:

    The odds of winning depend on the number of eligible entries received. One entry per person/email address.

  • 8) Winner Selection And Notification:

    Winners of the contest will be selected based on content quality under the supervision of the Sponsor. Winner will be notified via message to the email address that they used or phone number they submitted to enter the contest within five (5) days following the winner selection. PCI shall have no liability for a winner’s failure to receive notices due to winners’ spam, junk e-mail or other security settings or for winners’ provision of incorrect or otherwise non-functioning contact information. If the selected winner cannot be contacted, is ineligible, fails to claim the prize within 15 days of the time award notification was sent, or fails to timely return a completed and executed declaration and releases as required, the prize may be forfeited and an alternate winner selected.

    The receipt by winner of the prize offered in this contest is conditioned upon compliance with any and all federal and state laws and regulations. ANY VIOLATION OF THESE OFFICIAL RULES BY ANY WINNER (AT SPONSOR’S SOLE DISCRETION) WILL RESULT IN SUCH WINNER’S DISQUALIFICATION AS WINNER OF THE CONTEST AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED.

  • 9) Rights Granted By You:

    By entering this contest you understand that Pet Care Insurance, anyone acting on behalf of Pet Care Insurance, or its respective licensees, successors and assigns will have the right, where permitted by law, without any further notice, review, or consent to print, publish, broadcast, distribute, and use, worldwide in any media now known or hereafter in perpetuity and throughout the World, your entry, including, without limitation, the entry and winner’s name, portrait, picture, voice, likeness, image or statements about the contest, and biographical information as news, publicity or information and for trade, advertising, public relations and promotional purposes without any further compensation.

  • 10) Terms:

    Pet Care Insurance reserves the right, in its sole discretion to cancel, terminate, modify, or suspend the contest should (in its sole discretion) a virus, bugs, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the contest. In such case, Pet Care Insurance may select the recipients from all eligible entries received prior to and/or after (if appropriate) the action taken by Pet Care Insurance. Pet Care Insurance reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the contest or website or violates these Terms & Conditions.

    Pet Care Insurance has the right, in its sole discretion, to maintain the integrity of the contest, to void votes for any reason, including, but not limited to; multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by contest rules; or the use of bots, macros or scripts or other technical means for entering. Any attempt by an entrant to deliberately damage any web site or undermine the legitimate operation of the contest may be a violation of criminal and civil laws and should such an attempt be made, Pet Care Insurance reserves the right to seek damages from any such person to the fullest extent permitted by law.

By entering the contest you agree to receive emails periodically from Pet Care Insurance and to receive a phone call from Pet Care Insurance. You can opt-out of receiving this communication at any time by clicking the unsubscribe link in the email.

  • 1) Limitation Of Liability:

    By entering you agree to release and hold harmless Pet Care Insurance and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers and directors from any liability, illness, injury, death, loss, litigation, claim or damage that may occur, directly or indirectly, whether caused by negligence or not, from (i) such entrant’s participation in the contest and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof, (ii) technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software; (iii) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (iv) unauthorized human intervention in any part of the entry process or the Promotion; (v) electronic or human error which may occur in the administration of the Promotion or the processing of entries.

  • 2) Disputes:

    THIS CONTEST IS GOVERNED BY THE LAWS OF The United States of America AND California, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this contest, participant agrees that any and all disputes which cannot be resolved between the parties, and causes of action arising out of or connected with this contest, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Utah County, Utah, USA having jurisdiction. Further, in any such dispute, under no circumstances will participant be permitted to obtain awards for, and hereby waives all rights to claim punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this contest), and participant further waives all rights to have damages multiplied or increased.

  • 3) Privacy Policy.

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  • 4) Winners List:

    To obtain a copy of the winner’s name or a copy of these Official Rules, mail your request along with a stamped, self-addressed envelope to:

    Pet Care Insurance

    c/o: Marketing Department

    260 South 2500 West Suite #303

    Pleasant Grove, UT 84062

    Requests must be received no later than December 3, 2019.

  • 5) Sponsor:

    The Sponsor of the contest is:

    Pet Care Insurance

    260 South 2500 West Suite #303

    Pleasant Grove, UT 84062

  • 6)

    This promotion is in no way sponsored, endorsed, or administered by, or associated with, Facebook, Twitter, or any other Social Network. You are providing your information to PCI and not to any other party.

Comparing Employee Dishonesty Coverage & Bonding

PCI’s employee dishonesty coverage is similar to a bond, but there may be some key differences to consider.

Employee dishonesty coverage:

  • Can be purchased in the same transaction
  • Doesn’t run credit checks
  • Provides $10,000 per occurrence and $25,000 aggregate coverage

Bonds may differ from our dishonesty coverage by:

  • Checking your credit during the application process
  • Having a “Conviction Claus;” Often bonds won’t pay on claims unless there is a conviction
  • Many require you to reimbursement the bonding company after a claim is paid