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Advertising Your Pet Care Business

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Advertising is essential for any business. It’s a great way to gain new customers and create brand awareness. However, you can’t just make an ad and throw it out there on the Internet. Creating advertisements requires some research and strategy so that you can get a solid return on your investment.

Why Advertise Your Pet Care Business?

You may be asking, “Why do businesses advertise?” We’ll walk you through the benefits of advertising and why it’s essential for your pet care business.

Get More Traffic to Your Business

Simply put, advertising leads to more traffic to your business which means more customers for you. You have to start somewhere to get the word out about your business, and when introducing your new business, you will need to start with advertising.

Educating the public about the services you provide helps them familiarize themselves with your business and gets them excited about what you’re offering. If you take the time and effort to effectively advertise and take a new spin, you can stand out from your competitors and get more traffic to your business profiles and accounts.

Display Professionalism

When people see that you have put your time, effort, and resources into advertising, they will see that your business is professional. With your advertising efforts, you can show your customers—present and potential—that your business is serious about the services you provide. This helps enhance your brand image and reputation.

You wouldn’t want to be known as a sloppy pet care business that doesn’t invest in its own brand. If you don’t have the skills to advertise your business on your own, there are small advertising agencies that can help you get started.

Reach New Customers

Because of several different ways of advertising your business that exist, you can reach hundreds, if not thousands, of potential customers every week.

In a previous blog, we talk about social media marketing on various platforms to cover all of the basics. Social media helps you reach new customers all over, not just where your business is located. With the array of platforms, you can reach new audiences to get new customers for your business, whether that be pet sitting, dog walking, or pet groomers.

The importance of advertising in business is easily explained, now you just have to execute it. We recommend spending some time figuring out which techniques work well for you. It’s important to experiment and see what happens so you can continue forward with what works best for you.


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How to Advertise Your Pet Care Business

Now that you know why it’s important to advertise your business, we’ll give you suggestions on how to advertise your pet care business. Today we’ll talk about some resources and tools that you can use to effectively advertise your business. Keep in mind that you don’t need a giant budget to advertise. We’ve listed a few cost-effective ways to get the word out below.

Use Word-of-mouth

“How can I advertise my business for free?” Well, you can start with word-of-mouth. This basically means that you talk to everyone you know about your new pet care business. You can reach out to family and friends to see if they or someone they know is in need of a pet sitter, a dog walker, or a pet boarder. You don’t have to be a professional networker to do this. Simply ask your connections if they need any pet care services. You can also use your personal social media accounts, like Facebook and Instagram, to create a simple post to share it with your friends and family.

Create Flyers

Using the free online software Canva, you can design and create your own flyers. Canva is an easy-to-use and completely free graphic design tool. You can customize your flyers so that they match your business’ brand and feel. Canva makes the process very simple and is a great resource for business owners.

With permission from store owners and the like, you can post flyers about your pet services at coffee shops, grocery stores, local businesses, gyms, veterinarian offices, and hospital break rooms. Make sure you take advantage of this simple, affordable tool to advertise your pet care business in a creative way with eye-catching designs.

Design Car Decals

Car decals are a great way to promote your business with minimal effort. You can design your own decal or work with a graphic designer, so that you can design a visually appealing logo and print it as a sticker so that you can put it on your car. VistaPrint offers affordable car decal options that you can take a look at.

You can also include your phone number so that while you’re driving around, those that are interested can write down your number and give you a call. By using your car, you could be exposing your business to hundreds of people a day, making it a great way to promote your business locally.

Strategize With Social Media

Using social media is one of the best ways to advertise your business. Select a platform that you’d like to use, based on the services you provide and your desired outcomes, and make a content calendar. Create posts in advance so that you always have something to post. Take advantage of social media analytics to see which posts perform the best and tailor them to your audiences.

For example, if you’re a pet breeder, you can show photos of your furry friends! Dog walkers and pet sitters can use Tik Tok to share videos while they’re with their pets. Dog groomers can show before and after photos of their clients. Get creative with your social media content!

You can also join Facebook groups to let people in your area know about the pet care services that you provide. This is great because it’s free to post and doesn’t take much time. Social media can help boost your business and increase your online presence.

Hand Out Business Cards

Business cards may seem a bit outdated, but they are still prevalent in today’s business world. Having your business name, services, and contact information on a small card that you can carry and hand out anywhere can really help your business. It is an effective and quick way to hand out your information, gives a personal touch, and shows that you’re professional. There are several businesses that print business cards, like Office Depot. Select a design that reflects your business and its services.


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Start Advertising

You know the why and how, and now is the time to take action. By spreading the word about your business, creating flyers, designing car decals, using social media, and handing out business cards, you can advertise your small business effectively. Make sure that your advertising is professional and clean, so that your potential customers will take you seriously. If you have any other suggestions, feel free to drop them in the comments section below!

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Pet Sitter & Dog Walker Business Guide

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Annual Pet Insurance Policy

This policy is for professionals who work in the pet care industry.

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Terms and Conditons

  • 1) No Purchase Necessary:

    No purchase is necessary to enter or win the contest. Purchasing will not increase your chances of winning the contest.

  • 2) Eligibility:

    The contest is open to legal United States residents who are 18 years of age or older at the time of entry. The contest is only open to those who follow the instructions and enter their name and email address on the website landing page Employees of Pet Care Insurance, their respective affiliates, contractors, subsidiaries, advertising and promotion agencies and partners, suppliers and their immediate family members and/or those living in the same household of each are not eligible to participate in the contest. The contest is subject to all applicable federal, state and local laws and regulations. Void where prohibited.

  • 3) Agreement To Rules:

    By participating, you agree to be fully unconditionally bound by these rules, and you represent and warrant that you meet the eligibility requirements set forth herein. In addition, you agree to accept the decisions of Pet Care Insurance (PCI), as final and binding as it relates to the content. The contest is subject to all applicable federal, state and local laws.

  • 4) Contest Period:

    Entries will be accepted online starting on or about November 23, 2018 and ending 10:30 AM MST on December 3, 2018. All online entries must be received by December 3, 2018 10:30 AM MST. There will be one winner.

  • 5) How To Enter:

    To enter the contest, one must enter their first name, last name, and email address into the contact form located exclusively on You may enter only once. You may not enter more times than indicated by using multiple email addresses, identities, or devices in an attempt to circumvent the rules. If you use fraudulent methods or otherwise attempt to circumvent the rules, your submission may be removed from eligibility at the sole discretion of Pet Care Insurance (PCI). All disputes will be resolved at the sole discretion of Pet Care Insurance (PCI). In the event the entry collection mechanism suffers a technical failure, Sponsor may elect to randomly select another email subscriber to designate the winner of this giveaway. [Note: If you would like to remove yourself from consideration for this giveaway, please email Pet Care Insurance (PCI) at with the subject line “Opt-Out – Attn: Ryan Muir”]

  • 6) Prize:

    here will be 1 (one) winner who will receive 1 (one) Amazon Gift Card. The Approximate retail price of the Amazon Gift Card is = $100 USD. At the discretion of PCI, the gift card may be delivered either electronically or by means of free standard shipping to the United States.PCI reserves the right to substitute an item of equal or greater value if any items listed above are out of stock or otherwise unavailable. Actual/appraised value may differ at the time of prize award. The specifics of the prize shall be solely determined by the Sponsor. No cash or other prize substitution permitted except at Sponsor’s discretion. The prize is non-transferable. Any and all prize related expenses, including without limitation any and all federal, state, and/or local taxes shall be the sole responsibility of the winner. No substitution of a prize or transfer/assignment of a prize to others or request for the cash equivalent by winners is permitted. Acceptance of prize constitutes permission for PCI to use winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

  • 7) Odds:

    The odds of winning depend on the number of eligible entries received. One entry per person/email address.

  • 8) Winner Selection And Notification:

    Winners of the contest will be selected based on content quality under the supervision of the Sponsor. Winner will be notified via message to the email address that they used or phone number they submitted to enter the contest within five (5) days following the winner selection. PCI shall have no liability for a winner’s failure to receive notices due to winners’ spam, junk e-mail or other security settings or for winners’ provision of incorrect or otherwise non-functioning contact information. If the selected winner cannot be contacted, is ineligible, fails to claim the prize within 15 days of the time award notification was sent, or fails to timely return a completed and executed declaration and releases as required, the prize may be forfeited and an alternate winner selected.

    The receipt by winner of the prize offered in this contest is conditioned upon compliance with any and all federal and state laws and regulations. ANY VIOLATION OF THESE OFFICIAL RULES BY ANY WINNER (AT SPONSOR’S SOLE DISCRETION) WILL RESULT IN SUCH WINNER’S DISQUALIFICATION AS WINNER OF THE CONTEST AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED.

  • 9) Rights Granted By You:

    By entering this contest you understand that Pet Care Insurance, anyone acting on behalf of Pet Care Insurance, or its respective licensees, successors and assigns will have the right, where permitted by law, without any further notice, review, or consent to print, publish, broadcast, distribute, and use, worldwide in any media now known or hereafter in perpetuity and throughout the World, your entry, including, without limitation, the entry and winner’s name, portrait, picture, voice, likeness, image or statements about the contest, and biographical information as news, publicity or information and for trade, advertising, public relations and promotional purposes without any further compensation.

  • 10) Terms:

    Pet Care Insurance reserves the right, in its sole discretion to cancel, terminate, modify, or suspend the contest should (in its sole discretion) a virus, bugs, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the contest. In such case, Pet Care Insurance may select the recipients from all eligible entries received prior to and/or after (if appropriate) the action taken by Pet Care Insurance. Pet Care Insurance reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the contest or website or violates these Terms & Conditions.

    Pet Care Insurance has the right, in its sole discretion, to maintain the integrity of the contest, to void votes for any reason, including, but not limited to; multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by contest rules; or the use of bots, macros or scripts or other technical means for entering. Any attempt by an entrant to deliberately damage any web site or undermine the legitimate operation of the contest may be a violation of criminal and civil laws and should such an attempt be made, Pet Care Insurance reserves the right to seek damages from any such person to the fullest extent permitted by law.

By entering the contest you agree to receive emails periodically from Pet Care Insurance and to receive a phone call from Pet Care Insurance. You can opt-out of receiving this communication at any time by clicking the unsubscribe link in the email.

  • 1) Limitation Of Liability:

    By entering you agree to release and hold harmless Pet Care Insurance and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers and directors from any liability, illness, injury, death, loss, litigation, claim or damage that may occur, directly or indirectly, whether caused by negligence or not, from (i) such entrant’s participation in the contest and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof, (ii) technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software; (iii) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (iv) unauthorized human intervention in any part of the entry process or the Promotion; (v) electronic or human error which may occur in the administration of the Promotion or the processing of entries.

  • 2) Disputes:

    THIS CONTEST IS GOVERNED BY THE LAWS OF The United States of America AND California, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this contest, participant agrees that any and all disputes which cannot be resolved between the parties, and causes of action arising out of or connected with this contest, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Utah County, Utah, USA having jurisdiction. Further, in any such dispute, under no circumstances will participant be permitted to obtain awards for, and hereby waives all rights to claim punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this contest), and participant further waives all rights to have damages multiplied or increased.

  • 3) Privacy Policy.

    Information submitted with an entry is subject to the privacy policy stated on the Pet Care Insurance website.

  • 4) Winners List:

    To obtain a copy of the winner’s name or a copy of these Official Rules, mail your request along with a stamped, self-addressed envelope to:

    Pet Care Insurance

    c/o: Marketing Department

    260 South 2500 West Suite #303

    Pleasant Grove, UT 84062

    Requests must be received no later than December 3, 2019.

  • 5) Sponsor:

    The Sponsor of the contest is:

    Pet Care Insurance

    260 South 2500 West Suite #303

    Pleasant Grove, UT 84062

  • 6)

    This promotion is in no way sponsored, endorsed, or administered by, or associated with, Facebook, Twitter, or any other Social Network. You are providing your information to PCI and not to any other party.

Comparing Employee Dishonesty Coverage & Bonding

PCI’s employee dishonesty coverage is similar to a bond, but there may be some key differences to consider.

Employee dishonesty coverage:

  • Can be purchased in the same transaction
  • Doesn’t run credit checks
  • Provides $10,000 per occurrence and $25,000 aggregate coverage

Bonds may differ from our dishonesty coverage by:

  • Checking your credit during the application process
  • Having a “Conviction Claus;” Often bonds won’t pay on claims unless there is a conviction
  • Many require you to reimbursement the bonding company after a claim is paid