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How to Create a Website for Your Pet Business

business owner using a laptop

Having a website gives you the opportunity to pitch to customers, show them your work, and store your business and contact information all in one place. Maintaining a website shows that you’re professional and it also gives your customers an idea of what they can expect from your pet services. We’ll walk through some online business resources that you can use to get started today.

Online Presence: Why

Why should a business have an online presence? You can find almost anything you want online and it should be no different for your business. Having an online presence for your pet business helps your potential customers find out all they need to know about you and your services. Having a website is the perfect way to display your work, like pictures of your groomed furry friends, and have all your information readily available. You may not be available 24/7, but your website is. There are several online business resources available for you to get started.

Website Builders

Website builders help you build your website so that you don’t have to start from scratch. These website builders provide templates, designs, and more to make your pet care website visually appealing and easy to understand.

Weebly: Templates

If you’re lost and not sure where to start or how to design your pet care website, we recommend you use Weebly as your free business resource. Weebly offers pre-designed templates that you can choose from, depending on your preference and company’s branding. Each template is ready to launch after you include your business information. Your visitors can easily view your website via desktop or mobile. Weebly also includes your website’s performance, site updates, and more so that you can track how your website is performing. Creating a website requires a lot of work, but Weebly makes it easy to get started and create your pet care website.

Wix: Create

Wix is a popular option to use when creating a website because you can either select a template and design that you’d like to use, or you can create your own website from scratch. When you design your website from scratch, you are able to select every detail yourself—like where you want your pictures, the color and font of your text, and so much more. Their service includes hundreds of predesigned pet templates that you can customize, which may be an easier option for you. Keep in mind that you may have a little less flexibility if you choose to create your website with a predesigned template.

Squarespace: Online Booking

Another option for building your pet care website is Squarespace. Like the other services, Squarespace has predesigned templates that you can use, color palettes, and fonts to fit your style and needs. Squarespace allows you to set up an online store, book services, third-party extensions, and more. What is nice about Squarespace is that they offer a free trial period, with no credit card information needed. If you decide that you like Squarespace and would like to move forward with their services, you can pay a small fee per month, starting at $18 for your website.

What to Include On Your Website

Keep in mind that when designing a website, it is common to have a navigation menu at the top of each web page that shows the different pages that your visitors can click on to learn more. Your navigation bar should include:

  • Home Page
  • About Your Business
  • Contact Information
  • Customer Reviews
  • and if you’d like, Blog

Before you start building your site, sit down and write a list of the pages you would like on your website. That is what they call “wire-framing” your site, just knowing how many pages you are going to need and the ideas or goals behind each page.

We’ll start with the Home Page.

Home Page

The Home page is the first page that your visitors see when they visit your site. This sets the stage for your pet care business and your visitors’ experience with your business. You’ll want to make sure that it is straightforward and easy to read, with clean designs. You’ll want to include the name of your company, and possibly your company’s mission statement. You’ll also want to include your company logo, appealing and relevant photos, a call to action (perhaps a ‘Book Now’ button), and links to your social media pages. You will also want to list out services offered, like pet sitting, pet boarding, dog walking, etc., so your visitors don’t have to search all over your website for what they are looking for.

About Your Business

The second thing that should be included on your website is an About page. There are several different items that can be included on your About page. For starters, you’ll want to share your prices and services offered. You can do this in a list form or however you’d like—just make it very straightforward. You can also add a ‘Book Now’ button that takes them to your calendar so that they can schedule an appointment with you. There are several different pet care software options available; here is one.

Some other software options you can checkout for scheduling services are listed below. Each service has a specialty that they do best, so make sure you find the best option for the services you are offering.

  • Time To Pet
  • Pet Pocketbook
  • Pet Sitter Plus
  • MoeGo
  • ProPet
  • Scout

If you’d like, you can also share a snippet about you and how you got into the pet care business. This section is for you to share your pet care background and experience with potential customers and to show them your personality. This is your opportunity to show them why they should choose you to take care of their pets.

Contact Information

On your Contact page, you can list your business’ phone number, email address, and your business’ operating hours. We also suggest that you have a Google Map with a marker for your location on the Contact page, so that your customers can know where your business resides. You can provide them with a contact form to field their questions, making it easier for you to know how to assist them and get back to them in a timely manner.

You can also let your customers know what an average response time is, so that they can expect when to hear back from you. And don’t forget to share your social media handles, so your customers can check out your Instagram and Facebook pages.

Customer Reviews & Pictures

Another page that could be included in your navigation menu is a reviews page, which can include customer reviews and pictures. You can ask your customers to rate your business and leave comments about the work you’ve done for them. This will help potential customers see the quality of work that you offer, incentivizing them to hire you. If you’d like to include testimonials from customers, this would be the page to do it.

You can also use this page to show pictures of your furry customers. For example, if you are a pet groomer, you can use this page to show before and after pictures of the dogs that you have groomed. Having pictures on your website will help with your pet care website design and help it be more engaging. However, make sure you get permission from your customers before posting any pictures or testimonials.

Blog Content

A blog is a great place for you to provide value to your current and potential customers and to attract new business. Having a blog gives you the opportunity to write about pet-related topics to answer any questions that your customers may have. You can refer your customers to your blog for questions about how to care for their pet. If you really want to get into blogging, you can learn about search engine optimization (SEO) and start ranking your website, which helps you get more traffic to your website and business.

Create Your Website!

Your website can be what sets you apart from your competitors, especially if it’s interesting and professional. Weebly, Wix, and Squarespace are all small business resources that can help you build your website from the ground up, and help your business thrive.

Now that you know what to include on your pet care website, you are ready to start designing and creating it! Be sure to include all your business information and services on the Home page, share about your website and yourself on the About page, include your contact information, provide customer reviews and photos, and as a bonus, share a blog. If you’d like examples of the best pet care websites, take a look here. You’re on the right track to creating a successful pet care business! Get started today so you can build your pet care business.

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Pet Sitter & Dog Walker Business Guide

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Annual Pet Insurance Policy

This policy is for professionals who work in the pet care industry.

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Terms and Conditons

  • 1) No Purchase Necessary:

    No purchase is necessary to enter or win the contest. Purchasing will not increase your chances of winning the contest.

  • 2) Eligibility:

    The contest is open to legal United States residents who are 18 years of age or older at the time of entry. The contest is only open to those who follow the instructions and enter their name and email address on the website landing page Employees of Pet Care Insurance, their respective affiliates, contractors, subsidiaries, advertising and promotion agencies and partners, suppliers and their immediate family members and/or those living in the same household of each are not eligible to participate in the contest. The contest is subject to all applicable federal, state and local laws and regulations. Void where prohibited.

  • 3) Agreement To Rules:

    By participating, you agree to be fully unconditionally bound by these rules, and you represent and warrant that you meet the eligibility requirements set forth herein. In addition, you agree to accept the decisions of Pet Care Insurance (PCI), as final and binding as it relates to the content. The contest is subject to all applicable federal, state and local laws.

  • 4) Contest Period:

    Entries will be accepted online starting on or about November 23, 2018 and ending 10:30 AM MST on December 3, 2018. All online entries must be received by December 3, 2018 10:30 AM MST. There will be one winner.

  • 5) How To Enter:

    To enter the contest, one must enter their first name, last name, and email address into the contact form located exclusively on You may enter only once. You may not enter more times than indicated by using multiple email addresses, identities, or devices in an attempt to circumvent the rules. If you use fraudulent methods or otherwise attempt to circumvent the rules, your submission may be removed from eligibility at the sole discretion of Pet Care Insurance (PCI). All disputes will be resolved at the sole discretion of Pet Care Insurance (PCI). In the event the entry collection mechanism suffers a technical failure, Sponsor may elect to randomly select another email subscriber to designate the winner of this giveaway. [Note: If you would like to remove yourself from consideration for this giveaway, please email Pet Care Insurance (PCI) at with the subject line “Opt-Out – Attn: Ryan Muir”]

  • 6) Prize:

    here will be 1 (one) winner who will receive 1 (one) Amazon Gift Card. The Approximate retail price of the Amazon Gift Card is = $100 USD. At the discretion of PCI, the gift card may be delivered either electronically or by means of free standard shipping to the United States.PCI reserves the right to substitute an item of equal or greater value if any items listed above are out of stock or otherwise unavailable. Actual/appraised value may differ at the time of prize award. The specifics of the prize shall be solely determined by the Sponsor. No cash or other prize substitution permitted except at Sponsor’s discretion. The prize is non-transferable. Any and all prize related expenses, including without limitation any and all federal, state, and/or local taxes shall be the sole responsibility of the winner. No substitution of a prize or transfer/assignment of a prize to others or request for the cash equivalent by winners is permitted. Acceptance of prize constitutes permission for PCI to use winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

  • 7) Odds:

    The odds of winning depend on the number of eligible entries received. One entry per person/email address.

  • 8) Winner Selection And Notification:

    Winners of the contest will be selected based on content quality under the supervision of the Sponsor. Winner will be notified via message to the email address that they used or phone number they submitted to enter the contest within five (5) days following the winner selection. PCI shall have no liability for a winner’s failure to receive notices due to winners’ spam, junk e-mail or other security settings or for winners’ provision of incorrect or otherwise non-functioning contact information. If the selected winner cannot be contacted, is ineligible, fails to claim the prize within 15 days of the time award notification was sent, or fails to timely return a completed and executed declaration and releases as required, the prize may be forfeited and an alternate winner selected.

    The receipt by winner of the prize offered in this contest is conditioned upon compliance with any and all federal and state laws and regulations. ANY VIOLATION OF THESE OFFICIAL RULES BY ANY WINNER (AT SPONSOR’S SOLE DISCRETION) WILL RESULT IN SUCH WINNER’S DISQUALIFICATION AS WINNER OF THE CONTEST AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED.

  • 9) Rights Granted By You:

    By entering this contest you understand that Pet Care Insurance, anyone acting on behalf of Pet Care Insurance, or its respective licensees, successors and assigns will have the right, where permitted by law, without any further notice, review, or consent to print, publish, broadcast, distribute, and use, worldwide in any media now known or hereafter in perpetuity and throughout the World, your entry, including, without limitation, the entry and winner’s name, portrait, picture, voice, likeness, image or statements about the contest, and biographical information as news, publicity or information and for trade, advertising, public relations and promotional purposes without any further compensation.

  • 10) Terms:

    Pet Care Insurance reserves the right, in its sole discretion to cancel, terminate, modify, or suspend the contest should (in its sole discretion) a virus, bugs, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the contest. In such case, Pet Care Insurance may select the recipients from all eligible entries received prior to and/or after (if appropriate) the action taken by Pet Care Insurance. Pet Care Insurance reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the contest or website or violates these Terms & Conditions.

    Pet Care Insurance has the right, in its sole discretion, to maintain the integrity of the contest, to void votes for any reason, including, but not limited to; multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by contest rules; or the use of bots, macros or scripts or other technical means for entering. Any attempt by an entrant to deliberately damage any web site or undermine the legitimate operation of the contest may be a violation of criminal and civil laws and should such an attempt be made, Pet Care Insurance reserves the right to seek damages from any such person to the fullest extent permitted by law.

By entering the contest you agree to receive emails periodically from Pet Care Insurance and to receive a phone call from Pet Care Insurance. You can opt-out of receiving this communication at any time by clicking the unsubscribe link in the email.

  • 1) Limitation Of Liability:

    By entering you agree to release and hold harmless Pet Care Insurance and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers and directors from any liability, illness, injury, death, loss, litigation, claim or damage that may occur, directly or indirectly, whether caused by negligence or not, from (i) such entrant’s participation in the contest and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof, (ii) technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software; (iii) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (iv) unauthorized human intervention in any part of the entry process or the Promotion; (v) electronic or human error which may occur in the administration of the Promotion or the processing of entries.

  • 2) Disputes:

    THIS CONTEST IS GOVERNED BY THE LAWS OF The United States of America AND California, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this contest, participant agrees that any and all disputes which cannot be resolved between the parties, and causes of action arising out of or connected with this contest, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Utah County, Utah, USA having jurisdiction. Further, in any such dispute, under no circumstances will participant be permitted to obtain awards for, and hereby waives all rights to claim punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this contest), and participant further waives all rights to have damages multiplied or increased.

  • 3) Privacy Policy.

    Information submitted with an entry is subject to the privacy policy stated on the Pet Care Insurance website.

  • 4) Winners List:

    To obtain a copy of the winner’s name or a copy of these Official Rules, mail your request along with a stamped, self-addressed envelope to:

    Pet Care Insurance

    c/o: Marketing Department

    260 South 2500 West Suite #303

    Pleasant Grove, UT 84062

    Requests must be received no later than December 3, 2019.

  • 5) Sponsor:

    The Sponsor of the contest is:

    Pet Care Insurance

    260 South 2500 West Suite #303

    Pleasant Grove, UT 84062

  • 6)

    This promotion is in no way sponsored, endorsed, or administered by, or associated with, Facebook, Twitter, or any other Social Network. You are providing your information to PCI and not to any other party.

Comparing Employee Dishonesty Coverage & Bonding

PCI’s employee dishonesty coverage is similar to a bond, but there may be some key differences to consider.

Employee dishonesty coverage:

  • Can be purchased in the same transaction
  • Doesn’t run credit checks
  • Provides $10,000 per occurrence and $25,000 aggregate coverage

Bonds may differ from our dishonesty coverage by:

  • Checking your credit during the application process
  • Having a “Conviction Claus;” Often bonds won’t pay on claims unless there is a conviction
  • Many require you to reimbursement the bonding company after a claim is paid