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How to Use Social Media To Get More Pet Grooming Clients

Groomer grooming yorkie

As a pet groomer, marketing and getting brand exposure is vital to finding and maintaining success. One of the best ways to market your pet grooming business is through social media.

Your social media pages are the place to reach out and interact with customers, and most importantly, show your work. An Instagram page, for example, is essentially a free gallery for you to show your current and future clients what they can expect from you.

Maintaining an active and effective social media presence is essential to building your business and forming your brand. Here are a few tips to help you on your way:

1. Make Sure Your Customers Tag You and Use Your Business Name In the Location of Their Posts

Social media business searches can be just as important as search engines for businesses like pet groomers, where potential clients want to see your work before giving you their business. Let’s say a dog owner googles “dog groomer near me,” and your business listing pops up among the other dog groomers in town. There’s a high chance that the first thing this dog owner will do is search your business on Instagram.

If your clients post images of their pets online after you’ve worked with them, ask them to:

  1. Tag you
  2. Use your business in the location portion of their post

By doing this, you ensure that anybody who searches for your name on social media will see a barrage of your success.

2. Document Your Process Using Instagram and Facebook Stories

Here are a few facts:

All this is to say, it’s very easy for your posts to get lost in the deluge. Between the endless posts and advertisements, coupled with the mysterious workings of social media algorithms, there’s an unfortunate chance that the images, videos, and ads you make will never see the light of day (or screen) for many of your current and potential followers.

One way to work around this is to take advantage of Instagram and Facebook story features. This puts your name and logo right at the top of the screen of your followers, and they’ll have a much greater chance of actually seeing what you produce.

Putting ads in your story can also be useful, as your advertisements will slide in alongside the regular roll of stories.

3. Run a Giveaway

Giveaways can be especially useful in gaining new followers, increasing brand exposure, and drumming up new business. Consider doing something like this:

  1. Post an image in your feed and on your story teasing a giveaway announcement coming in the next few days.
  2. On your selected date, post new images on your feed and story announcing the giveaway. Chose a bright and noticeable image for this.
  3. Announce the prize. This could be a free cleaning, half off a grooming—whatever you feel will entice people the most.
  4. Lay out the rules in order to be eligible to win. Here are some good ones:
    • Like the photo.
    • Follow your page (if they aren’t already).
    • Tag a friend in the comments. Each friend you tag constitutes an entry.

This will get new eyes on your page, hopefully win you some new followers and clients, and can help you gain new advocates for your brand.

4. Partner Up Within Your Community

Odds are, you aren’t the only pet grooming business in your area. One good way to stand out from the competition is to make connections within your niche.

For example, a potential client may not know which pet groomer in town is the best, but they may already have hired a dog walker. This dog walker can become a good referral source for you.

Seek out partnerships with people in your niche like this to promote your product. Reach out to dog walkers, pet store owners, or other local businesses and influencers to see what opportunities there are for partnerships.

Joint giveaways, promotions, and tagging each other in posts are some options to consider. This integrates you into the local community surrounding your industry and gives you access to the followers of other local successes.

5. Don’t Be Afraid of the Hashtag

One of the best ways to make yourself easily discoverable is to fill up on hashtags before you publish a post. They’re a good way for people to find you based on their interests. Here are a few guidelines:

  • Don’t repeat hashtags every post
  • Integrate your location into your hashtags—i.e. #LosAngelesDogGroomer, or #PhoenixPetGroomer
  • Scout out your competition and select a few of the hashtags they use to mix into your selection
  • Try out a hashtag generator—this one is good—but always give any list you pull a good check before putting it on a post
  • Do some research—look at similar companies that you like and see what they’re doing

Hashtags are one of the easiest ways to reach a broad audience. Don’t depend on your hashtags to build a following, but don’t discount their utility either.

As you build your social media following, let us know—what’s working for you? What isn’t? Of course, don’t forget to follow PCI on Instagram and like and follow us on Facebook.

Get Insured By PCI Today!

Here’s one more tip. Working with animals in any capacity carries risk. Pet grooming insurance is the best way to protect your business from lawsuits.

A lawsuit can cost tens of thousands of dollars. PCI’s insurance plans start at $229. That’s a much better deal. Don’t leave your business at risk—get pet grooming insurance today!


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  • 1) No Purchase Necessary:

    No purchase is necessary to enter or win the contest. Purchasing will not increase your chances of winning the contest.

  • 2) Eligibility:

    The contest is open to legal United States residents who are 18 years of age or older at the time of entry. The contest is only open to those who follow the instructions and enter their name and email address on the website landing page Employees of Pet Care Insurance, their respective affiliates, contractors, subsidiaries, advertising and promotion agencies and partners, suppliers and their immediate family members and/or those living in the same household of each are not eligible to participate in the contest. The contest is subject to all applicable federal, state and local laws and regulations. Void where prohibited.

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    By participating, you agree to be fully unconditionally bound by these rules, and you represent and warrant that you meet the eligibility requirements set forth herein. In addition, you agree to accept the decisions of Pet Care Insurance (PCI), as final and binding as it relates to the content. The contest is subject to all applicable federal, state and local laws.

  • 4) Contest Period:

    Entries will be accepted online starting on or about November 23, 2018 and ending 10:30 AM MST on December 3, 2018. All online entries must be received by December 3, 2018 10:30 AM MST. There will be one winner.

  • 5) How To Enter:

    To enter the contest, one must enter their first name, last name, and email address into the contact form located exclusively on You may enter only once. You may not enter more times than indicated by using multiple email addresses, identities, or devices in an attempt to circumvent the rules. If you use fraudulent methods or otherwise attempt to circumvent the rules, your submission may be removed from eligibility at the sole discretion of Pet Care Insurance (PCI). All disputes will be resolved at the sole discretion of Pet Care Insurance (PCI). In the event the entry collection mechanism suffers a technical failure, Sponsor may elect to randomly select another email subscriber to designate the winner of this giveaway. [Note: If you would like to remove yourself from consideration for this giveaway, please email Pet Care Insurance (PCI) at with the subject line “Opt-Out – Attn: Ryan Muir”]

  • 6) Prize:

    here will be 1 (one) winner who will receive 1 (one) Amazon Gift Card. The Approximate retail price of the Amazon Gift Card is = $100 USD. At the discretion of PCI, the gift card may be delivered either electronically or by means of free standard shipping to the United States.PCI reserves the right to substitute an item of equal or greater value if any items listed above are out of stock or otherwise unavailable. Actual/appraised value may differ at the time of prize award. The specifics of the prize shall be solely determined by the Sponsor. No cash or other prize substitution permitted except at Sponsor’s discretion. The prize is non-transferable. Any and all prize related expenses, including without limitation any and all federal, state, and/or local taxes shall be the sole responsibility of the winner. No substitution of a prize or transfer/assignment of a prize to others or request for the cash equivalent by winners is permitted. Acceptance of prize constitutes permission for PCI to use winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

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    Winners of the contest will be selected based on content quality under the supervision of the Sponsor. Winner will be notified via message to the email address that they used or phone number they submitted to enter the contest within five (5) days following the winner selection. PCI shall have no liability for a winner’s failure to receive notices due to winners’ spam, junk e-mail or other security settings or for winners’ provision of incorrect or otherwise non-functioning contact information. If the selected winner cannot be contacted, is ineligible, fails to claim the prize within 15 days of the time award notification was sent, or fails to timely return a completed and executed declaration and releases as required, the prize may be forfeited and an alternate winner selected.

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    Pet Care Insurance reserves the right, in its sole discretion to cancel, terminate, modify, or suspend the contest should (in its sole discretion) a virus, bugs, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the contest. In such case, Pet Care Insurance may select the recipients from all eligible entries received prior to and/or after (if appropriate) the action taken by Pet Care Insurance. Pet Care Insurance reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the contest or website or violates these Terms & Conditions.

    Pet Care Insurance has the right, in its sole discretion, to maintain the integrity of the contest, to void votes for any reason, including, but not limited to; multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by contest rules; or the use of bots, macros or scripts or other technical means for entering. Any attempt by an entrant to deliberately damage any web site or undermine the legitimate operation of the contest may be a violation of criminal and civil laws and should such an attempt be made, Pet Care Insurance reserves the right to seek damages from any such person to the fullest extent permitted by law.

By entering the contest you agree to receive emails periodically from Pet Care Insurance and to receive a phone call from Pet Care Insurance. You can opt-out of receiving this communication at any time by clicking the unsubscribe link in the email.

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    By entering you agree to release and hold harmless Pet Care Insurance and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers and directors from any liability, illness, injury, death, loss, litigation, claim or damage that may occur, directly or indirectly, whether caused by negligence or not, from (i) such entrant’s participation in the contest and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof, (ii) technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software; (iii) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (iv) unauthorized human intervention in any part of the entry process or the Promotion; (v) electronic or human error which may occur in the administration of the Promotion or the processing of entries.

  • 2) Disputes:

    THIS CONTEST IS GOVERNED BY THE LAWS OF The United States of America AND California, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this contest, participant agrees that any and all disputes which cannot be resolved between the parties, and causes of action arising out of or connected with this contest, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Utah County, Utah, USA having jurisdiction. Further, in any such dispute, under no circumstances will participant be permitted to obtain awards for, and hereby waives all rights to claim punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this contest), and participant further waives all rights to have damages multiplied or increased.

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    To obtain a copy of the winner’s name or a copy of these Official Rules, mail your request along with a stamped, self-addressed envelope to:

    Pet Care Insurance

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    260 South 2500 West Suite #303

    Pleasant Grove, UT 84062

    Requests must be received no later than December 3, 2019.

  • 5) Sponsor:

    The Sponsor of the contest is:

    Pet Care Insurance

    260 South 2500 West Suite #303

    Pleasant Grove, UT 84062

  • 6)

    This promotion is in no way sponsored, endorsed, or administered by, or associated with, Facebook, Twitter, or any other Social Network. You are providing your information to PCI and not to any other party.

Comparing Employee Dishonesty Coverage & Bonding

PCI’s employee dishonesty coverage is similar to a bond, but there may be some key differences to consider.

Employee dishonesty coverage:

  • Can be purchased in the same transaction
  • Doesn’t run credit checks
  • Provides $10,000 per occurrence and $25,000 aggregate coverage

Bonds may differ from our dishonesty coverage by:

  • Checking your credit during the application process
  • Having a “Conviction Claus;” Often bonds won’t pay on claims unless there is a conviction
  • Many require you to reimbursement the bonding company after a claim is paid