Pet Health Insurance  |  FAQ  Blog   Contact  844.520.6990

5 Marketing Tips For Dog Trainers

dogs at dog training class

Marketing a dog training business doesn’t have to be a difficult task because there are so many different options out there. While marketing is all about experimentation, it doesn’t hurt to try new things and see how they work out for your business. Keep in mind that one marketing tactic could work well for one business and may not yield results for your business. Check out five marketing tips you can implement to your dog training business today. Plus, learn about how dog trainer insurance from PCI can be added to your marketing plan.

Let’s get started.

Optimize Your Dog Trainer Website With SEO Basics

When you take the time to maintain a website for your dog training business, it can be a great platform to advertise your services and highlight your success stories. With the help of SEO (search engine optimization), you can implement basic practices and push your online ranking on Google search. The closer you are to the top, the more online traffic your website will gain.

There’s no guarantee that any one step to improve SEO will push you closer to the top of a Google search, but following the tips below can help you improve your chances.

Here are a few basic tips that may help improve your online presence:

  • Start with a keyword search. You may want to consider using online visibility and marketing analytics programs, such as SEMRush. With a program like SEMRush, it will allow you to see search volume and related keywords. You can run a search for “dog training business” to give yourself an idea of the keywords you should be using on your site.
  • Add keywords in the headings. Search engine algorithms search the content of your site for keywords changes often. One rule of thumb is to feature your most important keywords in the headings.
  • Include your location. This will help you appear on search when people run a search specific to your region. If you’re in Los Angeles, for example, use the keyword “California” or “ Los Angeles dog trainer.”

Show Your Qualifications On Your Website

Whether you are a part of an association like the APDT: The Association of Professional Dog Trainers or Premier Canine Professional Organization, being a part of these types of dog trainer organizations can show customers that you are dedicated to being responsible. Many associations offer learning workshops, networking opportunities, and certification opportunities. Clients want to know they are working with a dog trainer who is passionate about training.

One additional qualification you may want to include on your website is an insurance badge. When you buy a dog trainer insurance policy from us, you have access to our Pet Care Insurance badge and it can be used to signal to all clients and potential clients that you’re covered. 30% of our policyholders have reported that having insurance has helped them get clients. By including your qualifications, you show your clients they are working with a true professional insured with dog trainer insurance and stand out from the competition.

Don’t Be Afraid To Ask For Referrals

woman training dog

One of the best ways to increase clientele for your dog training business is by talking to people and simply asking. You never know where your next client could come from!

  • Veterinarians: Veterinarians are helping all types of animals on a daily basis! More importantly, dogs. From puppies to older dogs, every dog could benefit from proper training. You may want to consider connecting with veterinarians in your area and see if they could recommend you to dog owners. With the help of your website, the veterinarians can assess your qualifications and decide whether or not they want to refer your business.
  • Fellow dog trainers: Connect with fellow dog trainers in the area and let them know you are looking to increase your clientele. For some dog trainers, business could very well be booming and they don’t have the capacity to train more doggos. That’s where you come in.
  • Shelters: Adopting a dog can be very exciting but there’s lots of training ahead. Get in touch with shelters in your area and ask if you can hang up a flyer advertising your dog training services.
  • Your clients: Do you have clients who are over the moon satisfied with your dog training classes? It doesn’t hurt to ask if they have any friends who are looking for a dog trainer.

Did you know 30% of our customers reported that having dog trainer insurance helped them get more clients?

Utilize Facebook Features

dogs in a line very obedient at dog training camp

Most people go on Facebook to check out the fun memes, news updates, and stay in touch with friends. If you’re already on the platform, you might as well take advantage of what it can do for your business. Most Facebook users visit the site at least once per day, it’s a great site to share things related to your business and give people a chance to learn more about your business.

  • Facebook business page: Think of Facebook’s Business page feature as an extension of your website. With the owner’s permission, you can post pictures of your furry clients and talk about what they have learned through your dog training classes. You can even post a video of your dog training class and give people a glimpse of what they can expect. Learn more about how to create a Facebook page.
  • Groups: You can utilize Facebook’s group feature to post exclusive promotions, dog training videos, and company updates. Learn more about how to create a group.
  • Ads: With the help of Facebook, you have the chance to create personalized online ads that target certain demographics and use it as a way to gain more clients.

Tip: You can let people know your business is covered with dog trainer insurance on Facebook.

Utilize Instagram Features


dogs on ground getting trained

Instagram gives business owners the opportunity to connect with customers, showcase their business, and announce company news. By taking advantage of live videos, stories, and hashtags, you can reach new people and join in on conversations related to dog training.

  • Live videos: Live videos give you the opportunity to share your thoughts as a dog training professional and quickly become a thought leader within the community.
  • Stories: Instagram stories are designed to last 24 hours and give you the ability to reach new people in your audience. You can save your Instagram stories on your profile and give viewers the opportunity to look back on your posts.
  • Hashtags: Hashtags can give your opportunity more online exposure and help you connect with others who are interested in dog training.

Tip: You can let people know your business is covered with dog trainer insurance on your Instagram profile.

Dog Trainer Insurance From PCI

Running a dog training business can be an exciting endeavor. However, there are many moving parts to account for and it can lead to a slip-up. Providing for the pets you train also means having a plan if something goes wrong, such as dog trainer insurance. While we hope that your furry clients don’t get injured, accidents are always present and PCI can offer financial peace of mind. PCI was designed for pet professionals like you in mind. It’s easy to protect your business online and access your digital proof of insurance.

We hope you found these marketing tips useful and you’ll find some success in your business implementing new strategies. More importantly, we hope you will take advantage of what dog trainer insurance can do for you!

Buy Dog Trainer Insurance

Annual Dog Trainer Insurance Policy

This policy is for professionals who work in the pet care industry.

Starting at:


or $21.58/month

Not ready to purchase at this time?

Set a reminder to come back at a more convenient date.

Contact Info

7:00am – 5:00pm MT | Mon – Fri

Call: 844-520-6990


Terms and Conditons

  • 1) No Purchase Necessary:

    No purchase is necessary to enter or win the contest. Purchasing will not increase your chances of winning the contest.

  • 2) Eligibility:

    The contest is open to legal United States residents who are 18 years of age or older at the time of entry. The contest is only open to those who follow the instructions and enter their name and email address on the website landing page Employees of Pet Care Insurance, their respective affiliates, contractors, subsidiaries, advertising and promotion agencies and partners, suppliers and their immediate family members and/or those living in the same household of each are not eligible to participate in the contest. The contest is subject to all applicable federal, state and local laws and regulations. Void where prohibited.

  • 3) Agreement To Rules:

    By participating, you agree to be fully unconditionally bound by these rules, and you represent and warrant that you meet the eligibility requirements set forth herein. In addition, you agree to accept the decisions of Pet Care Insurance (PCI), as final and binding as it relates to the content. The contest is subject to all applicable federal, state and local laws.

  • 4) Contest Period:

    Entries will be accepted online starting on or about November 23, 2018 and ending 10:30 AM MST on December 3, 2018. All online entries must be received by December 3, 2018 10:30 AM MST. There will be one winner.

  • 5) How To Enter:

    To enter the contest, one must enter their first name, last name, and email address into the contact form located exclusively on You may enter only once. You may not enter more times than indicated by using multiple email addresses, identities, or devices in an attempt to circumvent the rules. If you use fraudulent methods or otherwise attempt to circumvent the rules, your submission may be removed from eligibility at the sole discretion of Pet Care Insurance (PCI). All disputes will be resolved at the sole discretion of Pet Care Insurance (PCI). In the event the entry collection mechanism suffers a technical failure, Sponsor may elect to randomly select another email subscriber to designate the winner of this giveaway. [Note: If you would like to remove yourself from consideration for this giveaway, please email Pet Care Insurance (PCI) at with the subject line “Opt-Out – Attn: Ryan Muir”]

  • 6) Prize:

    here will be 1 (one) winner who will receive 1 (one) Amazon Gift Card. The Approximate retail price of the Amazon Gift Card is = $100 USD. At the discretion of PCI, the gift card may be delivered either electronically or by means of free standard shipping to the United States.PCI reserves the right to substitute an item of equal or greater value if any items listed above are out of stock or otherwise unavailable. Actual/appraised value may differ at the time of prize award. The specifics of the prize shall be solely determined by the Sponsor. No cash or other prize substitution permitted except at Sponsor’s discretion. The prize is non-transferable. Any and all prize related expenses, including without limitation any and all federal, state, and/or local taxes shall be the sole responsibility of the winner. No substitution of a prize or transfer/assignment of a prize to others or request for the cash equivalent by winners is permitted. Acceptance of prize constitutes permission for PCI to use winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

  • 7) Odds:

    The odds of winning depend on the number of eligible entries received. One entry per person/email address.

  • 8) Winner Selection And Notification:

    Winners of the contest will be selected based on content quality under the supervision of the Sponsor. Winner will be notified via message to the email address that they used or phone number they submitted to enter the contest within five (5) days following the winner selection. PCI shall have no liability for a winner’s failure to receive notices due to winners’ spam, junk e-mail or other security settings or for winners’ provision of incorrect or otherwise non-functioning contact information. If the selected winner cannot be contacted, is ineligible, fails to claim the prize within 15 days of the time award notification was sent, or fails to timely return a completed and executed declaration and releases as required, the prize may be forfeited and an alternate winner selected.

    The receipt by winner of the prize offered in this contest is conditioned upon compliance with any and all federal and state laws and regulations. ANY VIOLATION OF THESE OFFICIAL RULES BY ANY WINNER (AT SPONSOR’S SOLE DISCRETION) WILL RESULT IN SUCH WINNER’S DISQUALIFICATION AS WINNER OF THE CONTEST AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED.

  • 9) Rights Granted By You:

    By entering this contest you understand that Pet Care Insurance, anyone acting on behalf of Pet Care Insurance, or its respective licensees, successors and assigns will have the right, where permitted by law, without any further notice, review, or consent to print, publish, broadcast, distribute, and use, worldwide in any media now known or hereafter in perpetuity and throughout the World, your entry, including, without limitation, the entry and winner’s name, portrait, picture, voice, likeness, image or statements about the contest, and biographical information as news, publicity or information and for trade, advertising, public relations and promotional purposes without any further compensation.

  • 10) Terms:

    Pet Care Insurance reserves the right, in its sole discretion to cancel, terminate, modify, or suspend the contest should (in its sole discretion) a virus, bugs, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the contest. In such case, Pet Care Insurance may select the recipients from all eligible entries received prior to and/or after (if appropriate) the action taken by Pet Care Insurance. Pet Care Insurance reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the contest or website or violates these Terms & Conditions.

    Pet Care Insurance has the right, in its sole discretion, to maintain the integrity of the contest, to void votes for any reason, including, but not limited to; multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by contest rules; or the use of bots, macros or scripts or other technical means for entering. Any attempt by an entrant to deliberately damage any web site or undermine the legitimate operation of the contest may be a violation of criminal and civil laws and should such an attempt be made, Pet Care Insurance reserves the right to seek damages from any such person to the fullest extent permitted by law.

By entering the contest you agree to receive emails periodically from Pet Care Insurance and to receive a phone call from Pet Care Insurance. You can opt-out of receiving this communication at any time by clicking the unsubscribe link in the email.

  • 1) Limitation Of Liability:

    By entering you agree to release and hold harmless Pet Care Insurance and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers and directors from any liability, illness, injury, death, loss, litigation, claim or damage that may occur, directly or indirectly, whether caused by negligence or not, from (i) such entrant’s participation in the contest and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof, (ii) technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software; (iii) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (iv) unauthorized human intervention in any part of the entry process or the Promotion; (v) electronic or human error which may occur in the administration of the Promotion or the processing of entries.

  • 2) Disputes:

    THIS CONTEST IS GOVERNED BY THE LAWS OF The United States of America AND California, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this contest, participant agrees that any and all disputes which cannot be resolved between the parties, and causes of action arising out of or connected with this contest, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Utah County, Utah, USA having jurisdiction. Further, in any such dispute, under no circumstances will participant be permitted to obtain awards for, and hereby waives all rights to claim punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this contest), and participant further waives all rights to have damages multiplied or increased.

  • 3) Privacy Policy.

    Information submitted with an entry is subject to the privacy policy stated on the Pet Care Insurance website.

  • 4) Winners List:

    To obtain a copy of the winner’s name or a copy of these Official Rules, mail your request along with a stamped, self-addressed envelope to:

    Pet Care Insurance

    c/o: Marketing Department

    260 South 2500 West Suite #303

    Pleasant Grove, UT 84062

    Requests must be received no later than December 3, 2019.

  • 5) Sponsor:

    The Sponsor of the contest is:

    Pet Care Insurance

    260 South 2500 West Suite #303

    Pleasant Grove, UT 84062

  • 6)

    This promotion is in no way sponsored, endorsed, or administered by, or associated with, Facebook, Twitter, or any other Social Network. You are providing your information to PCI and not to any other party.

Comparing Employee Dishonesty Coverage & Bonding

PCI’s employee dishonesty coverage is similar to a bond, but there may be some key differences to consider.

Employee dishonesty coverage:

  • Can be purchased in the same transaction
  • Doesn’t run credit checks
  • Provides $10,000 per occurrence and $25,000 aggregate coverage

Bonds may differ from our dishonesty coverage by:

  • Checking your credit during the application process
  • Having a “Conviction Claus;” Often bonds won’t pay on claims unless there is a conviction
  • Many require you to reimbursement the bonding company after a claim is paid