Pets are part of the family, and most people want to do everything they can to make sure their dogs, cats, birds, and all other kinds of pets live a long, healthy, and comfortable life. That’s where you come in. Whether you are a pet sitter, trainer, breeder or a dog walker, you have the expertise to take care of animals. This is a major part of your business, but it’s just one part.
In an ideal world, you wouldn’t have to do much to grow your pet care business. Unfortunately, this isn’t the way real life works. Growing a pet care business takes hard work and dedication. The following are a few ideas to help you grown your pet care or pet sitting business.
- Go Out and Get Clients: There’s some good news/bad news here. The bad news is that clients are not just going to come to you, at least in most cases.You have to actually make an effort to woo new clients. The good news, however, is that finding new clients doesn’t have to be as hard as you might think. In fact, just doing your job is a great way to gain new clients. For example, if you are a dog walker and you are in the park...wait for it...walking dogs, people are going to notice this. Is it unreasonable to think that someone will come up to you and ask you more about your business and whether or not you can add their dog the next time? It’s not unreasonable to think that. Other ways you can gain new clients is through building a website in combination with search engine optimization (SEO) and pay-per-click ads (PPC. PPC prices can vary from 50 cents to 50 dollars per click. Get familiar with how much phrases for your target audience and location cost.
- Ask Friends and Family for Help: By just asking your friends, family, and current clients to tell their friends and family about your business, you have other people working to help you grow your business - for free. The key to this is to make it so people WANT to recommend you to their friends and relatives. If you have a sloppy business or you don’t have something that sets you apart from other pet care businesses in your area, these people may not be comfortable recommending you.
- Have Business cards Ready at all Times: You should be talking about your business everywhere with anyone. Ok, there are a few inappropriate situations, but don’t be afraid to speak up. The best way to do this is by having business cards. Let people know about your business and hand them a business card. If they’re interested, they’ll call you. If they’re not interested now, they might be at some future time. Or, they might give your card to someone who may need your services. The thing is, if you don’t let people know what you do, they won’t be contacting you.
These are just a few ideas for how you can grow your pet care or pet sitting business. Do you have other ideas you’d like to share? Want to discuss the ideas we shared? Please comment below or on Facebook.