Have you ever read a pet industry statistics report and thought,
“Cool…but what do I do with this?”
Like you, most pet pros want to stay ahead but don’t have time to decode jargon or guess at next steps. After all, pet trends only matter if they make your care better or your business stronger.
This no-fluff rundown covers the real trends shaping pet care in 2025. We’ll summarize what’s new and exactly how to use it to feel more confident about starting a pet business or about where your business is heading.
Pet Care Industry Trends Snapshot: 7 Quick Trends & Tips
We’ll dish out the detailed pet care industry analysis in a moment. Here’s the 30-second version.
💡Why It Matters
Pet parents are going all-in on pet health tracking, care gadgets, and wellness tech — and they’ll expect you to keep up.
✅ Try This
Prep for new client tech. Ask about clients’ pet tech a line item on your booking questionnaire.
Offer video consultations. Earn extra cash with remote advice.
💡Why It Matters
Promising pet care AI can save you from repetitive business tasks and help pets receive better care when you’re not there.
✅ Try This
Get AI-assisted insights with our ChatGPT prompts to speed up your least favorite business tasks.
Demo AI-aided scheduling and invoicing.
Gather industry opinions with Reddit Answers.
💡Why It Matters
As some pet care apps adopt pet insurance but not liability protection for caregivers, it’s vital to know how you and pets are covered.
✅ Try This
Carry your own pet business insurance, even if your client has pet insurance.
💡Why It Matters
Millennials and Gen Z are driving 2025 pet care industry growth. Find out what makes them book.
✅ Try This
Work smarter with social media marketing. We have the AI social media prompts to help you get started.
Work their hours. Poll clients for their preferences.
💡Why It Matters
Pet parents are increasingly willing to pay for tailored pet products and services
✅ Try This
Offer add-on services. We’ll share our policyholders’ top add-ons for ideas.
Track furry client favorites with note-taking apps.
Try subscription pricing to simplify recurring bookings.
💡Why It Matters
Pet parents are prioritizing eco-friendly products and services for sustainable pet ownership.
✅ Try This
Go digital-first. Add tap to pay for paperless payments and tipping with low-cost apps.
Start small for sustainable change. Promote a few eco-friendly pet care ideas for changes that add up.
💡Why It Matters
Improved animal welfare protection may mean new regulations for pet breeders, kennels, groomers, trainers, boarders, and daycares.
✅ Try This
Automate staying updated on state and federal rules. We share our 2025 pet care regulation bills to watch and shortcuts to staying updated.
Pet Parents Weigh In: “What Pet Trends Are You Taking Part in This Year?”
Earlier this year, Pet Care Insurance (PCI) surveyed 500 pet parents about which pet trends they’re following in 2025. Here’s what your potential clients told us they’re buying into:
Pet Care Industry Analysis: Is Pet Care Still Profitable in 2025?
In 2024, U.S. pet parents spent $13 billion on pet care services, and spending on pet care is expected to grow by 5.5% through 2032. Those numbers sound great, but they actually represent some interesting changes in the pet industry.
What's Changing?
Remember when everyone had a new pandemic puppy or quarantine kitten? In 2025, the growth rate of pet ownership is back to pre-pandemic levels. (Pet parents are 40% less likely to add a new pet to the family now than two years ago.)
Overall, pet industry statistics continue to show rising pet spending every year, but growth is at slower rates.
Pet Care Industry Market Trends: Pet Spending, 2018-2025
| Year | Billions in Pet Spending | Change (From Previous Year) |
|---|---|---|
|
2025 |
$157.0 (projected) |
+ 3.4% |
|
2024 |
$151.9 |
+ 3.3% |
|
2023 |
$147.0 |
+ 7.5% |
|
2022 |
$136.8 |
+ 10.7% |
|
2021 |
$123.6 |
+ 19.3% |
|
2020 |
$103.6 |
+ 6.7% |
|
2019 |
$97.1 |
+ 7.3% |
|
2018 |
$90.5 |
+ 4.4% (from 2017) |
* Data from American Pet Products Association (APPA) Strategic Insights Research reports
Why You Should Care
After enjoying high-level growth in every sector for a long time, pet businesses should expect continued but more moderate growth this year. Some niches will succeed more than others as pet parents respond to inflation prices and decide what to prioritize.
The good news: Pet care services are one of the last places pet parents cut costs. Pet owners told PCI they’ll cut back on spending for themselves, change where they shop, change brands, and buy fewer extras like toys and treats before they’ll change their pet care provider or DIY pet services.
* Data based on late 2024 PCI survey of 491 pet parents.
Our Top Tips
To stay ahead of the curve, know where your pet services stand in 2025 and try leaning into growing segments of your specialty.
| Pet Service | Projected Growth Rate | Growing Segments |
|---|---|---|
|
Pet Sitting |
11.8% (2024-2030) |
Subscription services App booking Cat sitting |
|
Pet Travel Services |
9.7% (2025-2030) |
On-demand transport Long-distance transportation Online/app ride booking |
|
Dog Training |
9.6% (2025-2030) |
Online training courses Protection, service, & behavior training |
|
Dog Walking |
8.9% (2025-2030) |
Playdates Pet taxi services Custom exercise & excursions |
|
Animal Waste Management |
8.6% (2024-2031) |
Partnerships with local government for sustainable disposal Green & biodegradable products Subscription models |
|
Pet Boarding |
8.6% (2024-2030) |
Senior & special needs pet accommodation Short-term (daycare) Franchises & multi-service facilities |
|
Pet Grooming |
7.33% (2025-2030) |
Pet massage, spa, & aromatherapy Pet skincare Mobile & cat grooming |
| Projected Growth Rate | Growing Segments |
|---|---|
|
Pet Sitting 11.8% (2024-2030) |
Subscription services |
|
Pet Transport 9.7% (2025-2030) |
On-demand transport |
|
Dog Training 9.6% (2025-2030) |
Online courses |
|
Dog Walking 8.9% (2025-2030) |
Playdates |
|
Pooper Scoopers 8.6% (2024-2031) |
Partnerships for sustainable disposal |
|
Pet Boarding 8.6% (2024-2030) |
Special needs pet accommodation |
|
Pet Grooming 7.3% (2025-2030) |
Massage, spa, & aromatherapy |
Pet Care Trend #1: Pet Wellness Gadgets & Telehealth
Researchers have been discussing the shift to a “pets are family” mindset for years as younger generations increasingly identify as pet parents.
- Over half of pet owners (51%) told Pew Research in 2023 that their pets are as much a part of their family as a human family member.
- In 2025, a Talker Research for Vetster survey found that half of Gen Z Americans (48%) see no difference between their pet and a human child.
The result? Our pets live closely with us, we notice their behavior more, and we focus on their health and safety. Combine our love of pets with leaps in technology and preferences for at-home, on-demand services, and you get the pet wellness tech boom.
What's Changing?
Wellness is one of the biggest winners in pet spending this year, with a 9.2% increase in buy rates. Smart tech that simplifies pet health care is especially popular, with strong adoption of gadgets like GPS collars, self-cleaning litter boxes, and more.
(Don’t worry, we’ll get to apps and AI in a second.) Around 17% of Americans also have access to vet telehealth services.
Why You Should Care
As pet parents increasingly add wellness tech to their pets’ daily routines, you need to interact with it more during your care. Which can lead to pricey accidents.
At PCI, we’re seeing more broadened property damage insurance claims from pet pros who accidentally broke, damaged, or lost clients’ pet tech and faced an unexpected bill.
- A pet sitter used the incorrect type of litter in a CatGenie litter box, rendering it unusable. Claim cost: $473.41
- A dog walker took off a puppy’s e-fence collar to take him for a walk. The client claims the walker didn’t fasten it back on correctly, and the collar was lost. Claim cost: $341.19
- A dog trainer’s employee dropped and broke the client’s electronic collar receiver. Both the receiver and collar needed to be replaced. Claim cost: $213.95
Our Top Tips
Prep for new client tech on your booking form.
You can’t learn every new piece of pet tech your clients might buy. But you can ask about anything you’ll interact with when you book a new visit, walk, or training session. That way, you can get directions or use their tech to inform your care.
For example, monitoring pet temperature via an app during summer walks is a big help for safety.
Offer video consultations, telehealth style.
Vet video consults for day-to-day questions have been a net positive for vets, pets, and pet parents — and they could be for your pet biz, too. Think of them as an add-on service and a chance to upsell another appointment in the exact moment when pet parents are experiencing a problem (and most likely to buy.)
Ideal for trainers, groomers, and even pet sitters, remote consultations are an extra source of income that increases trust in your expertise and reinforces good pet owner behaviors.
Pet Care Trend #2: Pet Care AI
Yes, robot pet companions have hit the market, but AI pet tech isn’t coming for your job anytime soon. However, it will further integrate into pet care this year.
From chatbots offering care advice to apps that analyze pet health (or even claim to voice pets’ thoughts and emotions), there’s a lot on the market for pet pros to sift through — some useful, some not so much.
What's Changing?
What’s worth using or recommending to clients? Here are a few AI-powered apps that have our ears perked.
Dog GPT
When you’re not around and pet parents have questions, award-winning chatbot Dog GPT helps fill the gaps. This database of simple pet care info and advice is a good recommendation for answering basic, in-the-moment questions.
Toothscan and Poopscan
Trained on thousands of pet dental and poop photos (what a job), Toothscan and Poopscan can detect visual indicators of pet health issues when you or a pet parent upload a photo of a pup’s pearly whites or daily doody.
Pet Parents app
The Pet Parents app lets clients securely store their pets’ records in one place, set vaccine reminders, and share key info with caretakers (like you or their vet). It can also be a record organization solution if you’re starting a flight nanny service or considering becoming a pet transporter.
FitBark 2
Waterproof GPS collar FitBark 2 is one of the year’s best for tracking health and behavior cues like sleep quality, calories, and location. It’s got a six-month battery life and is less expensive than competitors, so it’s a rec pet parents will appreciate.
Time To Pet and MoeGo
Automated pet business software like Time To Pet and MoeGo help you set up simple, repeating processes to handle tasks that eat up your time, like booking requests or sending reminder emails.
Why You Should Care
As one of the primary pet experts in your clients’ lives, you will get asked about AI pet tech (even if you’re not tech-savvy). Staying up-to-date lets you educate clients on the difference between loving care from a human professional, helpful AI supports, and flashy gimmicks.
AI also helps on the business side by analyzing data patterns and automating clerical tasks. While we don’t suggest letting ChatGPT write your marketing (we’ve got better tips for easy pet business advertising), it can generate invoices or analyze competitors for a pet business plan.
Use AI to speed up admin tasks so you can focus on what’s most important (and what only you can provide): loving pet care.
Our Top Tips
Try out one of these AI prompts for business insights this week.
Identifying Social Media Trends
What are the top 5 [your pet care service]-related trends on Instagram in 2025 that I can use to increase my engagement? Give me ideas for incorporating them into my posts.
Conducting Audience Research
Generate a list of questions I can ask my social media followers to learn more about their pets’ needs and preferences. The goal is to better understand what services they’re most interested in.
Gathering Revenue Insights
Analyze the last six months of my pet care business revenue, provided here: [attach spreadsheet]. Provide a summary of trends, including any fluctuations during holidays or seasons, and recommend strategies to boost revenue during slower months.
*Note: When sharing sensitive business information like revenue, make sure you’re using a private AI tool or account that doesn’t share your info with third-parties.
Tracking Expenses and Budgeting
Generate a report on my business expenses for the last quarter using this budget: [insert budgeting spreadsheet]. Please identify areas where I may be overspending and suggest potential cost-saving measures.
Do an AI-aided booking and invoicing demo.
Get a sense of whether automated pet business software will be worth the money for you with a free trial. We suggest Time To Pet — it’s free for 14 days, and you don’t need to give your credit card info.
Use Reddit Answers to find other pet pros and their advice.
Reddit Answers is an AI-powered search that finds Reddit threads with real people’s answers to your questions. If you’re looking for thoughts from other pet caregivers or are interested in seeing more places where pet professionals gather, this is an easy place to start.
Pet Care Trend #3: Expansion of Pet Insurance
There were 7.03 million insured pets in North America at the end of 2024, a 12% increase from the previous year. Why the bump? Pet parents are feeling the strain of rising pet health costs, as 2025 vet bills are up 10% for dogs and 20% for cats since 2022. As a result, they turn to pet health insurance.
Pet insurance continually makes lists as one of the fastest-growing pet products, but does that actually mean you’re more covered if your clients have pet insurance?
What's Changing?
In recent years, we’ve seen pet care apps like Wag! start offering pet insurance to minimize clients’ fears about pet safety during care. For example, Wag! introduced pet insurance in 2022. But don’t get confused: this protects the pet and the pet parent, not you.
Why You Should Care
While pet insurance adoption continues to rise, most of your clients still don’t have it. Only 24% pet parents have pet insurance, according to a recent Harris Poll survey. That means the full burden of paying for accidents like animal injuries is on you (or your pet business insurance) roughly 76% of the time.
A client’s pet health insurance and your pet care liability insurance aren’t the same thing. Pet insurance helps pay the covered pet’s vet bills — and that’s it. If the client legally blames you for a pet’s injuries, you could get stuck with the vet bill even if the client is insured.
A client’s pet insurance also doesn’t cover your risks in common situations like these:
- A client’s pet harms someone else, their property, or their pet while in your care
- You accidentally damage a client’s property while on the job
- A client’s pet damages the client’s property on your watch
- A client’s pet escapes and is lost during your appointment
- You lose the keys to your client’s condo, and the building needs to be rekeyed
- A client’s pet damages your equipment, like your grooming supplies, carrier, or phone
Our Top Tips
Get pet business insurance.
As the demand for pet care grows, so does the need for pet business liability insurance. That’s good news for you, because you have plenty of options in 2025 to protect your business and the pets in your care. Check our PCI pricing and coverage comparison to start your research.
Pet Care Trend #4: Shifts in Pet Ownership & Demographics
Millennials are still the generation with the most pet owners at 30% (followed by Gen X at 25%, Baby Boomers at 25%, and Gen Z at 20%). However, Gen Z is leading pet ownership growth with a 43.5% increase from last year. They’re also leading multi-pet households, with 70% of Gen Z reporting owning two or more animals.
What's Changing?
Here are some of the interesting changes related to shifts in pet owner demographics:
- There is a significant shift in cat ownership for younger men. 38% of Gen Z cat owners and 46% of Millennial cat owners identify as male, much higher numbers than in previous years.
- More men are embracing pet ownership, as Gen Z dog owners (58% male) and Millennial dog owners (65% male) also see double-digit increases.
- Dogs are still the most popular pet by far (51% of all pets), but cats saw the biggest increase in pet ownership last year.
- Pets in the workplace are becoming more common, with a 17% increase in pet-friendly offices from 2023. Millennials and Gen Z are more likely to have pet-friendly workplaces (18% each) than Gen X (14%) or Boomers (8%).
Why You Should Care
Generational, gender, and pet type shifts in your client base have a significant impact on your business. The different care needs posed by more kitty clients might be obvious, but consider how younger clients will affect your marketing, scheduling, and customer service:
- More Gen Z clients mean more investment in social media marketing. Gen Z depends on visual-first platforms like TikTok, YouTube, and Instagram for service and product discovery. Nearly 90% of Gen Z say a brand’s social media has the most significant impact on whether they trust a brand.
- Pet influencers have a huge impact on younger generations’ pet care opinions. According to the APPA’s Dog and Cat Report, social media and the internet officially passed vets as cat owners’ main source of care advice in 2024. Not sure what to post? Trustworthy, supported, short answers to common questions fill a need and stand out.
- Millennial and Gen Z pet owners prioritize digital access, personalization, and transparency in pet services. That means online booking, automated reminders, clear pricing, user-friendly websites, and more texting and video communication.
Our Top Tips
Use AI to help with social marketing.
Whether you join an online neighborhood group like Nextdoor, educate on pet care topics with YouTube shorts, or turn walk footage into Instagram reels, the trick is understanding your clients and their habits. Try using AI for social listening with prompts like these to learn about your younger clients:
Where Gen Z discusses pet care
What are the best online forums, social media groups, or hashtags where Gen Z talks about [your pet care specialty]? What are the common pain points or topics they discuss that I should be aware of as a pet business owner?
Identifying pet care questions
What are the top questions Gen Z pet owners ask on social media or forums about [your pet care specialty]? How can I use this information to create FAQ content or helpful social media posts that answer these questions?
Influencer marketing for Gen Z
Identify popular pet influencers within the Gen Z demographic on platforms like TikTok and Instagram. How can I collaborate with them to promote [your pet care business niche] in an authentic way that resonates with their followers?
Social listening about Gen Z pet care brand perception
Conduct a social listening analysis of how Gen Z views pet care brands. What attributes do they value in a [your pet care service] provider, and how do they express their concerns about or praise these brands online?
Work their hours.
Poll clients (try SurveyMonkey — it’s free) about their schedule preferences. Generational shifts in your client base often mean different availability needs.
Pet Care Trend #5: Personalized, Premium, & Subscription Services
Like over 50% of American pet owners this year, you may subscribe to at least one pet-related service or subscription box (such as industry winners BarkBox and The Farmer’s Dog). Subscription rates for custom food recipes and premium toys and products are only expected to rise, with projected growth of 8.7% through 2032.
What's Changing?
It’s not all about convenience or luxury, though. While older generations prefer the time-saving aspects of subscription boxes and services tailored to their pets, younger generations, like Gen Z, are looking for wellness solutions.
For example, 91% of U.S. pet owners ages 18-34 say pet foods and treats that promote specific health benefits, such as gut biome improvement or joint health, are important to them. That’s helpful if you’re starting a pet treat business, but what does it mean for pet care in general?
Why You Should Care
Understanding buying motivation matters as your client base starts to skew younger. Premium add-on services like adventure walks or allergy-relief spa packages let clients upgrade and personalize their pet’s experience (and give you extra income) without raising your overall rates.
Try adding a weekly or monthly payment option to your care packages to jump on the subscription trend. Subscriptions work well for frequent, recurring services like doggy daycare and dog walking, and rarely alienate existing, occasional clients if they’re a choice, not a requirement.
Our Top Tips
Give clients options to customize care for an upcharge.
A la carte options let clients add services for an extra fee or choose the right experience for their pet. We recommend offering one of the three most popular pet care add-on services (according to our database of 17,000+ pet professionals):
- Pet taxi (most popular with doggy daycares): Clients who want full-day care are often away from home for long hours, so many appreciate a way to get their pet to and from boarding with no muss or fuss.
- Doggy daycare (most popular with pet sitters): Pet sitters who also offer daycare give pet parents the ultimate flexibility to book expert care either in their home or in yours. Plus, it’s easy to add upsellable a la carte services like playdates.
- Pet waste removal (most popular with dog walkers): If you’re going to deal with doggy doo anyway, you might as well get paid for picking up after clients’ pets. Adding a yard pet poop pickup service after your walk books you two paychecks for the mileage and expense of one.
Track furry client favorites with notetaking apps.
Personalizing pet care routines, dietary needs, and updates means keeping excellent records. Google Keep or apps like Evernote store session notes and pet preference forms for free. Sync.com and pCloud regularly appear on this year’s most secure lists for sensitive documents.
Pet Care Trend #6: Sustainable & Eco-Conscious Pet Care
It’s time to think about your carbon paw-print. Nearly 70% of global pet owners report trying to have a positive impact on the environment through their everyday choices, including pet care.
Pet owners are more committed to sustainable practices than non-pet owners. They more frequently reduce their use of plastics (52% vs 48%), buy sustainably produced products (29% vs 25%), and choose sustainable packaging (40% vs 36%). They also strongly commit to recyclable, biodegradable, and reusable pet products.
What's Changing?
Nearly two-thirds of pet parents surveyed in 2024 said they were skeptical about pet product sustainability claims (up 42% from two years ago).
Provable, specific green pet product and service claims like “recyclable” and “locally sourced” are trending up in trust, while “organic” and “natural” are felt to be more vague and less trusted this year.
Why You Should Care
Aligning with conscious consumerism is more than just hopping on a trend — good values can also be good business. Here are a few benefits of making your pet services more sustainable, and some ideas to put into practice:
- Reduce waste and your costs. Bundle services, sync all appointments by neighborhood, use digital systems, or choose reusable rather than disposable products. Are you a pooper scooper? Look into working with community groups to dispose of pet waste sustainably through dedicated animal waste composting.
- Attract loyal customers who care about your values as much as your service. Promote your efforts (via your website and socials) toward sustainable pet care to connect with caring clients who want to partner with you.
- Stand out in a saturated market. Align with the values of a specific customer niche to promote unique services others don’t bother to offer.
- Build out your add-on menu. Try adding a green tier, like an eco-pet grooming package that uses natural, sustainable, environmentally friendly products for an upcharge.
Our Top Tips
Go paperless with tap-to-pay.
Google Pay and Square are popular point-of-sale apps with pet pros. They have low transaction fees and support tap-to-pay using just your smartphone. Venmo for Business is another common choice, but be aware: using your personal Venmo for your business can get you in legal trouble. Always check for business-use restrictions.
Make (and promote) small steps for sustainable change.
Change that lasts for your business takes time (especially if green products add to overhead costs, or syncing local appointments requires trial and error). Feature the changes you make or have planned on your website. Clients who share your values know small changes add up.
In the meantime, show you care with little adjustments like biodegradable poop bags, organic and cruelty-free shampoos, or compostable packaging for pet care referral gifts.
Pet Care Trend #7: Pet Care Regulation Changes
Every year brings new regulations that affect your business. 2025 comes with some major adjustments to animal welfare laws and small business tax deductions.
What's Changing?
We compiled a list of relevant passed and pending pet care legislation (as of our publication date) based on APPA reporting and American Veterinary Medical Association (AVMA) news. We also updated you on some significant changes on the tax and business side of things.
Pet Caregiver Licensing and Regulation
- PA Senate Bill 82 (Passed): Clarifies kennel licensing procedure
- PA House Bill 2413: Clarifies kennel license issuance and revocation procedure
- MA House Bill 4919: Affects licensure, care standards, and inspections for dog care facilities
- MA House Bill 853 / Senate Bill 548: Creates state rules and regulations for boarding kennels and daycare facilities for dogs (including home-based daycare and kennels)
- NJ Bill 1456 / Senate Bill 264: Requires licensing for pet groomers
- NJ Assembly Bill 3676 / Senate Bill 67: Requires licensing for dog trainers
- NY Senate Bill 4663: Regards the registration and regulation of pet groomers and would establish standards of care and training
- MA House Bill 310: Establishes a board of regulation for pet groomers
- Federal HR 1624 (aka Puppy Protection Act): Requires the Department of Agriculture to expand standards for human handling, care, treatment, and transportation of animals
- Federal HR9508 (aka People & Animals Well-being Act): Amends IRS rules to allow pet owners with pet insurance to use their HSA and FSA accounts to cover up to $1000 of vet bills
Pet Breeder Regulation
- IN House Bill 1412 (Passed): Requires retail pet stores, animal care facilities, and animal rescue operations that sell animals to register and submit to inspections
- UT House Bill 478 (Passed): Establishes requirements for animal care facilities and dog breeders and criminalizes infractions
- CA Assembly Bill 2424: Provides for mandatory dog microchipping and documented health checks by breeders before sale
- PA Senate Bill 701/House Bill 1318, Senate Bill 702: Creates sourcing restrictions for dog and cat breeders
- MA House Bill 2040 and House Bill 2027: Limits sourcing for retail pet sales, adds a health record requirement, and requires licensing for breeder kennels
- OH House Bill 539: Adds changes in regulation for high-volume pet breeders
- Federal HR 1788 (aka Goldie’s Act): Amends the Animal Welfare Act to allow the USDA to access breeding facilities and make yearly inspections
Small Business Regulation
- One Big Beautiful Bill Act (passed): Supports small businesses, including tax cuts for corporations and the permanent increase to 23% of the small business deduction for LLCs, sole proprietorships, and S-corps
- Startup cost tax deductions (passed): Deductions for startup costs are significantly higher this year. If you’re starting a new business, you can deduct up to $50,000 of your costs (up from $5,000 last year).
Why You Should Care
Changes to animal care standards may require you to become a certified pet professional, adjust your facilities or routines, and interact with your customers differently. Being aware of tax changes and deductions can also save you money during tax time.
Our Top Tips
Use a free database to track pet industry bills that affect you.
You can track up to 50 bills for free with Legiscan, a state and federal bill database. You can even set up notifications to get an email if there’s activity on a bill you’re tracking. You’re welcome!
Where to Start: Small Changes With a Big Impact
Here’s the secret to making pet care industry trends mean something for your business: the big wins come from small, sustainable changes. Start with one manageable step toward one of this year’s trends and track the results.
Need a place to start? These easy wins for any pet biz take an hour or less:
1. Get a Google Business profile review request link.
Go to your Google Business profile, choose “get more reviews” and “ask for reviews” to generate a unique link to share. Add the link to your website, or send it to your clients in appointment follow-ups. Hello testimonials!
2. Use Canva to create monthly pet care tip posts.
If designing social media posts feels intimidating, use Canva social media templates to make professional-looking designs for free. A tip-of-the-month post is an easy start to building a consistent social media presence.
3. Add tap to pay.
If you see clients in person, add speed and convenience to your checkout process with tap to pay through Google Pay or similar apps— many are free or low-cost. Just download the app.
4. List your services on Nextdoor.
Nextdoor is a neighborhood social media group for local recommendations, news, and services. Make a post to advertise your pet care for free, or give it a boost as a paid ad. Why not see if you have an audience there?
Happy trending! Want more tips and tricks? Explore more ideas for growing a pet care business.
